Your website isn’t just a static asset that you can expect to keep delivering results once it’s made. A website is like a living, breathing entity. It has to be constantly tweaked and fine-tuned for optimal performance. That’s where Google Analytics comes in.
Google Analytics is a high-end tool that transforms data into insights for better decision-making. It tracks and measures key metrics such as traffic, source of traffic, average time spent on individual pages, patterns and trends, and can help you pinpoint deficiencies by identifying problem areas, such as the pages of your website where visitors exit from most frequently. In short, it empowers website owners with valuable information to make their websites as good as they can be.
With a Google Analytics account set up by the Agile Artist, you’ll have the information you need to improve your website, right at your fingertips.